Consulting Experience & Expertise

With over 20 years of consumer and business-to-business marketing experience Maggie Barr and her team want to help you expand your reach and grow your business. We specialize in creating and implementing targeted marketing campaigns for small and mid-sized businesses. And Maggie Barr is a name you can trust.

Call us now to find out how we can help you leverage your existing resources and business relationships to extend your reach into current and new markets. We can also assist you in building a launch plan for a new product or new venture.

For more information contact Maggie Barr at maggie.anne.barr@gmail.com, or 408-454-6488. Don’t wait. New business is out there waiting for you!

We provide a variety of content development, strategic planning, and promotion services for a fraction of the cost you’ll find elsewhere. No project is too small or too large. Please call us right away if you need to develop a new marketing plan or campaign, launch a new offering, or host a promotional event.

Services we offer include:

• Brochure design
• Website content development
• Facebook and LinkedIn profies
• WordPress site setup
• Advertising placement
• PR activity
• Email marketing campaigns
• Newsletter development

The first two hours of consultation are free. And all of our services come with a 100% money back satisfaction guarantee.

With every client we work with, we like to start at the very beginning with their marketing project. This means defining who their target customer is for the product, service, or offer they would like to promote, and then defining the messaging that will be used to reach out to those customers in all marketing vehicles used.  This is a great way to prevent having customers exposed to many different and confusing messages that make it hard for them to understand what you’re offering, and how they can respond.

Even though most businesses have multiple products, services, or offerings, and multiple customer segments to target, it’s very important that each marketing campaign is assigned to just one target group and uses just one messaging framework.  If your business needs multiple campaigns running at the same time, your best bet is to create each campaign one at a time, so each one of them is effective and your marketing investment is spent wisely.

One we help you define your target audience and targeted messaging framework, we will help you study your direct and in-direct competition to find out what other offers your potential customers are considering.  If you want to have a good position in the marketplace, you first need to KNOW what your position is relative to other offers out there. Even though you might not have any direct competition, there is always going to be something your customers can do with their money if the don’t take you up on your offer.  Those other options are your in-direct competition.

Only after you know your target audience, have your messaging framework, and know the market position you are going for, should you decide which marketing vehicles to use for your marketing campaign. This is because each customer-competitor-offer combination will respond differently to each type of vehicle. For example, if you’re selling tutoring services to families with school children, using in-school flyers and sponsoring school events to promote your services would make more sense than online banners or email campaigns. And if you’re selling telecom systems to businesses you’ll be more successful with well-placed product reviews and selling tools for your sales reps than you would be with a facebook ad or a newsletter.

Social Media pages, newspaper ads, radio spots, press releases… these are all just marketing vehicles that you may or may not want to use based on the information needs and distribution needs of your target customer segment.  Let us help you choose where to invest your marketing budget based on what the most effective vehicles will be given your business goals, not based on what the latest trends are. We’re here to help you sort through all the possibilities to find the perfect marketing mix for your marketing programs.